An example of tradition,a model of innovation
Constant varietal research, natural cultivation methods, modern facilities, training and professional development courses for our staff, close collaboration with growers, compliance with regulations, and attention to safety and environmental sustainability reflect our drive and the vision of a company looking to the future.
Our field? Excellence
Today, market performance depend not only on the intrinsic quality of the product, but also on many other factors, fully met by our fields in the province of Catania, offering a product that combines tradition and quality.
Our Season and Related Offering
Marketing begins in June, with early varieties mainly grown in the Mazzarrone district.
The peak production period runs from late July to September; we extend it until December/January thanks to advanced preservation and storage techniques.
Organizational
System
Efficiency
We rely on specialized labor and local personnel for harvesting and packaging.
Protected territoriality affects internal production costs, the qualitative selection of producers, and the final price, which reflects the exclusive nature of the product, the processing chain, and the efficiency of the organizational system.
Attention to Changing Consumption Habits
Today, more attention is paid to the quality and origin of grapes.
Factors such as geographic origin, retailer reliability, and the impact on the environment and physical well-being are also considered.
Our lands in the Catania area fully meet all the demands of today’s consumers.
Based on these criteria, we carefully select the growers who will work alongside our agronomists, ensuring that the entire production process strictly complies with standards, regulations, and company policies.
Quality is certified
We are committed to maintaining eco-sustainable production processes that respect and protect our workers, monitoring the impact our practices have on the community we serve. This is why we have obtained all the most prominent quality certifications.
GGN: 8033286497990
GLOBAL GAP. GRASP is an additional module of
the GLOBAL G.A.P. certification that focuses on the
social aspects of companies.
It assesses social practices, health, safety, and the
well-being of workers, with an annual evaluation.
IFS Food Standard is a certification recognized by the GFSI for auditing food producers.
The standard supports brand safety and quality and includes requirements regarding management responsibility, resources, production planning, continuous improvement, and food defense.
ISO 22005 establishes the Traceability System in the food supply chain. It helps document the product’s history, allowing its origin and journey to be tracked at any time.
The certification is voluntary but highly sought after to demonstrate product origin and protect consumers from food fraud.
The BRC Global Standard for Food Safety focuses on management commitment, the implementation of HACCP, quality management, auditing of production processes, and the reduction of food fraud.
Additionally, it promotes resilience, transparency, and traceability throughout the supply chain.
Distribution and Customers
Our warehouses are equipped with the state-of-the-art refrigeration systems, ensuring temperature control and maintaining the cold chain all the way to the consumer. Our logistics, transport, and shipping services allow for timely distribution of our products across Europe (France, Switzerland, Belgium and Germany), the Middle East, North and South America.
Our table grapes are available across the major retail chains, supermarkets, and traditional fruit and vegetable markets.
Our Brands
After many years of experience in the fruit and vegetable industry, Novello & C. has established itself in both the national and international markets with the production and export of the finest varieties of table grapes: white, red, and black, all strictly PGI certified.
Autentica is a promise of trust and a declaration of quality. The brand highlights the beneficial properties of grapes linked to the territory, including soil and climatic conditions, vibrant colors, aromas, and flavors typical of Sicilian tradition.
The FruttaSì brand creates an immediate connection with the consumer, conveying a healthy and appealing product that has, over time, achieved an excellent market positioning.
The Terre Assolate brand identifies a group of farms dedicated to the cultivation and sale of premium fruit, capable of satisfying even the most discerning palates.
Premium Crunch is a high-quality Sicilian grape, available in both white and red varieties. Crunchy and juicy, it stands out for its intense and refreshing taste. Grown in the fertile lands of Mazzarrone, it captures all the authenticity and freshness of this unique Sicilian region.
The Novello brand embodies the values of our company and the principles of a healthy, balanced diet, as it ensures both nutrition and taste through innovative, low-impact production techniques.
Now it’s time to try it
In the end, it’s all a matter of taste and aroma: how about experiencing them firsthand?