
OUR BRANDS
After many years of experience in the fruit and vegetable industry, the company Novello & C. has established itself in the national and international markets with the production and export of the best varieties of table grapes: white, red and black, strictly belonging to the PGI standard.
The Novello brand embodies the values of our company and the principles of a healthy and balanced diet, as it guarantees nourishment and taste through innovative production techniques with low environmental impact and sustainable processes.


Autentica (Authentic) is a promise of trust and a declaration of quality. The brand enhances the beneficial properties of grapes linked to the territory, such as the soil and special characteristics of the soil, the bright colors, the smells and the typical flavors of the Sicilian tradition.
The Terre Assolate brand identifies a group of farms engaged in the production and sale of excellent fruit, able to satisfy even the most demanding palates.


The FruttaSì brand creates an immediate relationship with the consumer, transferring the idea of a healthy and inviting produce, which has managed to conquer over time an excellent positioning in the European market.
For over 40 years, the Novello family has been dedicated to the production and commercialization of Mazzarone's table grapes,
a Sicilian excellence with the PGI (Protected Geographical Indication) brand valued all over the world.
Novello & C. Srl | Via Comiso, 89 - Mazzarrone (CT) - Italy | Tel. +39 0933 28960 | Fax +39 0933 29751
Novello & C. Srl
Via Comiso, 89 - Mazzarrone (CT) - Italy
Tel. +39 0933 28960 | Fax +39 0933 29751