Born in 2010 from the desire to combine long-standing expertise and experience, the company is the result of the collaboration between the two partners of Novello & C., Salvatore Novello and Giuseppe Cavallo, and a third partner always linked to the entrepreneurial reality. Since its first steps, the company has distinguished itself for the passion and commitment poured into enhancing territorial traditions, aiming to create products that embody authenticity and warmth.

From this common vision, the inspiration for the Terre Assolate brand was born, whose name pays homage to the sunny and history-rich land where the founders’ roots lie. The company has not only traced the route for this project but is also its operational hub, guiding every aspect – from the search for the best raw materials to innovation in production processes – with the goal of bringing the most genuine essence of the territory to consumers and enthusiasts.