The crunchy elegance in a red grape variety.

The ARRA Fire Crunch (ARD 35) is an early-medium red grape variety that stands out for its natural and uniform fire-red color. Its oblong berries, with a 22 mm caliber, offer a superior taste experience thanks to their crunchiness and natural sweetness, with an optimal Brix level of 18°. Fertile and easy to cultivate, this variety presents bunches with an average weight of 700 g, with a productive yield that varies between 30 and 35 tonnes per hectare. Furthermore, the ARRA Fire Crunch boasts excellent cold storage capabilities, maintaining its quality and freshness over time.

Production Calendar Fire Crunch

  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • Jun
  • Jul
  • Aug
  • Sep
  • Oct
  • Nov
  • Dec

Fire Crunch is a product distributed
under the brand

Technical Sheet and Features

From aesthetic characteristics such as color, shape, and cluster size, to organoleptic properties like taste, texture, and aroma: explore all the features of this product.

Berry ColorBrilliant and uniform fire-red, with a distinctive visual impact.

Greenhouse RipeningVery early, perfect for starting the season with quality.

Field RipeningMedium-early ripening, with an excellent balance between sweetness and crunchiness.

BerryOblong, of regular caliber (22 mm), with firm and consistent pulp.

FlavorSweet, intense, and crunchy: a complete sensory experience.

ClusterWell-structured, with an average weight of about 700 g, easy to work with.

Sugar LevelOptimal Brix of 18°, natural and balanced.

Cultivation TechniqueFertile and productive, it adapts well to modern and sustainable techniques.

Transport ResistanceExcellent hold during logistics, ideal for export.

Suitable forPremium markets and demanding consumers looking for taste and aesthetic quality.

Storage MethodThanks to its extraordinary berry structure and consistent skin, ARRA Fire Crunch preserves well even after harvest. It is particularly suitable for storage in cold rooms at controlled temperatures, where it maintains crunchiness, color, and flavor for several weeks. This characteristic makes it ideal for the demands of large-scale distribution.

Territorial FeaturesThe variety expresses its best in environments characterized by a Mediterranean climate, with hot days and cool nights. The temperature excursion favors intense berry coloration and balanced sugar ripening. Cultivated in well-drained and sunny soils, ARRA Fire Crunch acquires superior quality, enhancing the unique pedoclimatic characteristics of the territory.

Overall RatingFire Crunch™ is a high-end red grape variety that combines captivating aesthetics, impeccable structure, and decisive flavor. Thanks to its early ripening, productivity, storability, and resistance to transport, it represents a strategic choice for producers and a guarantee of quality for the final consumer. Elegance and crunchiness, from the vineyard to the table.

Now you have to try it!
Now you have to try it!

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In the end, it’s all a matter of taste and aroma: how about experiencing them firsthand?

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Discover the Recipes

We are sure that the grapes are perfect just as they are, but… here at Novello we don’t settle: we’ve tried some recipes with our grapes that literally took our breath away. Fancy something new?

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Transfer the chicken with grapes to a serving dish and serve very hot.…

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Variety: Many. Quality: Unique.

All the aroma of fruits from the Sicilian countryside and the perfect boost of energy, nourishing and tasty: Novello table grapes are rich in vitamins, minerals, and easily digestible simple sugars.