Novello & C.<\/a> de Mazzarrone, dans la province de Catane, leader sur le march\u00e9 avec son projet de r\u00e9cup\u00e9ration de l\u2019authenticit\u00e9 pour le raisin de table made in Italy. <\/p>\nAvec quelles vari\u00e9t\u00e9s la nouvelle campagne s\u2019est-elle ouverte ?<\/p>\n
Avec les vari\u00e9t\u00e9s classiques pr\u00e9coces : Victoria, aux baies de couleur jaune et de forme elliptique, avec une peau moyennement \u00e9paisse et un degr\u00e9 brix \u00e9lev\u00e9, et Black Magic, une vari\u00e9t\u00e9 \u00e0 baie noire, au go\u00fbt l\u00e9g\u00e8rement acidul\u00e9 et avec un arri\u00e8re-go\u00fbt amer. En plus de celles-ci, nous avons d\u00e9j\u00e0 en production quelques lots de seedless. <\/p>\n
Comment se pr\u00e9sente le produit ?<\/p>\n
Le produit cette ann\u00e9e se pr\u00e9sente uniforme du point de vue esth\u00e9tique et organoleptique. La forme de la grappe est assez g\u00e9n\u00e9reuse, la baillaison est bonne. La saison promet un produit tr\u00e8s sain. Au lancement de la campagne nous constatons un calibre \u00e9lev\u00e9 et quelques degr\u00e9s sucr\u00e9s de plus par rapport \u00e0 l\u2019an dernier, quand le produit \u00e9tait plus h\u00e9t\u00e9rog\u00e8ne. <\/p>\n
Quelles attentes y a-t-il donc pour la nouvelle saison commerciale ?<\/p>\n
Sous serre, il y a un excellent produit, donc le d\u00e9but de la campagne est assez vif, m\u00eame si le march\u00e9 est plut\u00f4t plat en ce qui concerne les prix. Aujourd\u2019hui d\u00e9sormais il y a disponibilit\u00e9 de produit toute l\u2019ann\u00e9e, il n\u2019y a plus ces fen\u00eatres de vide commercial dans lesquelles tu pouvais bien t\u2019ins\u00e9rer pour \u00eatre plus comp\u00e9titif et obtenir de meilleurs prix. Si nous parlons de vari\u00e9t\u00e9s parfum\u00e9es, le raisin Italia gagne la comparaison m\u00eame avec les seedless. <\/p>\n
Pr\u00e9visions de production ?<\/p>\n
La commercialisation a commenc\u00e9 depuis deux semaines (entre mai et juin, ndlr), de la premi\u00e8re \u00e0 la deuxi\u00e8me semaine nous avons d\u00e9j\u00e0 enregistr\u00e9 un doublement des volumes. Maintenant la campagne entre dans le vif. Le produit, comme dit il y a peu, se pr\u00e9sente bien, tant en volume qu\u2019en qualit\u00e9. La saison s\u00e8che et ventil\u00e9e favorise l\u2019absence de probl\u00e9matiques phytosanitaires. Il y a eu trois \u00e9pisodes climatiques d\u00e9favorables, quand le vent fort a caus\u00e9 des dommages \u00e0 certaines installations sous serre et aux couvertures, mais malgr\u00e9 ces vicissitudes les perspectives sont bonnes. Nous pensons reproduire les chiffres de l\u2019an dernier, quand environ 10 000 tonnes de raisin ont \u00e9t\u00e9 commercialis\u00e9es. <\/p>\n
Comment se divise la production, en parlant des diff\u00e9rentes vari\u00e9t\u00e9s ?<\/p>\n
Le raisin Italia est notre c\u0153ur de m\u00e9tier, il repr\u00e9sente 55 % de la production. Les primeurs, Victoria et Black Magic, couvrent environ 30 %. La partie restante de la production est constitu\u00e9e des raisins sans p\u00e9pins (Sugraone Seedless) et des vari\u00e9t\u00e9s Red Globe et Big Perlon. <\/p>\n
Quels sont les march\u00e9s de r\u00e9f\u00e9rence ?<\/p>\n
Depuis plusieurs ann\u00e9es, nous avons consolid\u00e9 notre pr\u00e9sence \u00e0 l\u2019\u00e9tranger, en \u00ab n\u00e9gligeant \u00bb, pour ainsi dire, le march\u00e9 italien, o\u00f9 les volumes sont toujours limit\u00e9s. Plus de 90 % de notre production est destin\u00e9e \u00e0 l\u2019exportation : nous sommes pr\u00e9sents sur le march\u00e9 suisse, allemand et fran\u00e7ais, reconnus pour leurs crit\u00e8res rigoureux de s\u00e9lection des fournisseurs. En parlant de GMS, nous sommes pr\u00e9sents dans les principales cha\u00eenes, d\u2019Auchan \u00e0 Monoprix en France, \u00e0 Migros en Suisse. Nous sommes \u00e9galement pr\u00e9sents dans des destinations plus lointaines comme les pays arabes, l\u2019Asie m\u00e9ridionale, l\u2019Am\u00e9rique du Sud et du Nord. <\/p>\n
Et en Italie ?<\/p>\n
Nous sommes distribu\u00e9s sur les march\u00e9s traditionnels et dans quelques supermarch\u00e9s du nord de l\u2019Italie.<\/p>\n
Ramener sur les tables des consommateurs le go\u00fbt originel du raisin : d\u2019o\u00f9 le nom Autentica, la marque avec laquelle vous commercialisez la vari\u00e9t\u00e9 Italia. Est-ce l\u00e0 votre mission ? <\/p>\n
Oui, avec le projet Autentica nous entendons valoriser les parfums, l\u2019ar\u00f4me et le go\u00fbt unique du raisin de table italien. Des caract\u00e9ristiques que le march\u00e9 a actuellement du mal \u00e0 retrouver dans les raisins sans p\u00e9pins, qui aujourd\u2019hui sont les plus pris\u00e9s. Avec des raisins \u00e0 tendance \u00ab neutre \u00bb, le face-\u00e0-face avec les seedless est in\u00e9vitablement ouvert, mais si nous parlons de vari\u00e9t\u00e9s parfum\u00e9es, l\u2019Italie reste encore gagnante. <\/p>\n
Copyright: Fruitbook Magazine
\nAuteur: Carlotta Benini
\nArticle original<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"La campagne 2018\/2019 du raisin de table sicilien s\u2019est ouverte avec les primeurs sous serre, un produit qui se distingue par son go\u00fbt et son ar\u00f4me unique, capable de s\u00e9duire \u00e9galement le consommateur \u00e9tranger.<\/p>\n","protected":false},"author":1,"featured_media":147083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[233],"tags":[],"class_list":["post-147752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n
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